The scope of PR blogging blows my mind!
PR professionals and companies are utilizing blogging as a tool to…
#1 Craft and convey their desired image to online audiences. The rather ingenious Southwest Airlines blog has different employees post blogs that reinforce the Southwest values on which customers can give direct feedback! Visit http://www.blogsouthwest.com/.
#2 Scope out the competition's campaigns and tactics.
#3 Communicate with their target markets directly. I was astounded to see the number of comments left on Mark Cuban’s blog. This online avenue really allows him to communicate with his fans, as he posts on issues ranging from the Mavs to Dennis Rodman, Rosie O’Donnell, and t-shirt give-aways. Check out http://www.blogmaverick.com/2007/01/30/ramblings-part-1-sports/#comments.
#4 Study consumer or competitor stances on important issues, and determine which issues are the most salient. This helps companies structure campaign messages to more effectively reach their target markets.
#5 Allow consumers to interact with one another...almost a think tank for the company! On this site, Apple owners or fans can discuss hardware, sell their computer products, look at job listings or simply chit chat. It’s an excellent site for ongoing discussion about the company’s products from a key demographic. Visit http://theappleblog.com/community/.
#6 Consider the blogs of their target market—know their interests and concerns and appeal to them with this knowledge!
#7 Assess the public’s view of their company and its current campaigns. This university president has a blog where ASU students can comment to him directly. They can leave positive or negative feedback on his undertakings and plans for the university. This is a good PR tactic, as it lets students communicate with university leaders at the very top through a direct, yet informal medium. See at http://www.michaelcrow.net/.
#8 Share information or PR strategies with others, and even collaborate via blog/internet with other professionals around the globe. This site gives tips to help more inexperienced bloggers learn to navigate the corporate blog channels. Just one of many sites with helpful tips for PR novices and pros! http://www.scoutblogging.com/tips.html.
#9 Establish relationships with young PR bloggers whose talents and interests could benefit their company in the years to come, or seasoned bloggers who could bring specialized knowledge to the organization.
#10 Respond to crises or bad ink. A blog could reach millions of fans/consumers/etc. in an instant...it has timely benefits and a personal touch. The following is a very insightful blog addressing crisis management with various approaches for fighting bad ink! http://www.levick.com/expertise/out/index.php?source=aw_public_relations.
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3 comments:
ASU's PR department is on top of their game. They have definitely caught onto this technological revolution. I think Crow's blog is a phenomenal idea. It is a great way for students to voice their opinions different issues on campus. Just think about this, would you just walk into President Turner's office to express your concerns about the football program? Probably not but you probably consider writing a comment on his blog. This is the new way to communicate, quick, simple and informal.
This posting is full of good points and is user friendly. I like the use of a listing technique, and the web links after each point. Nice job.
The Levick website has a number of good articles about communications topics. Check out the Crisis PR strategies page when you have a chance. There is a comprehensive list here too.
NOTE TO AUTHOR: Disclaimer as my firm works with Levick SC, so I'm a bit biased. Nice blog you have though, its great to see students who take such initiative. I'm sure bright things lay in store for you.
MINOR REQUEST: You may wish to remove the ?source=aw_... part from the two places where you link to the Levick site as that's a technical thing that can cause issues sometimes (link in your post and then in your blogroll side menu. Just an FYI. :)
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